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Google to Embed Ticker-Type Ads in Video

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Google to Embed Ticker-Type Ads in Video

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Google to Embed Ticker-Type Ads in Video

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RENEE MONTAGNE, host:

Our Business News starts with Google's first online video ad.

Google announced late yesterday that months of testing are about to pay off. The company paid more than $1.5 billion for YouTube 10 months ago. Since then, Google has been trying to work out how to use YouTube to play video ads on Google's site, without cluttering the site and driving away users.

Now Google says it's ready to introduce new kinds of video ads. They'll be kind of like news tickers. They appear 15 seconds after a user begins watching a video clip and run like an overlay on the bottom part of the screen. Google says users will feel like they are in control of what they're watching. Industry watchers say this overlay video format could become the new standard for online ads.

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