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If there were an award for the most challenged school district, the Detroit public schools would have good reason to claim the title. Detroit is wrestling with crumbling buildings and low achievement and it faces an unrelenting decline in enrollment.
But this year, the system has added some new faces and some new plans. And NPR's Larry Abramson talked with leaders of that effort.
LARRY ABRAMSON: The Detroit Public Schools' optimistic slogan this year is: We're In.
(SOUNDBITE OF CHEERLEADERS AND CHEERING)
CHEERLEADERS: D-P-S, Oh, yeah, we're in. Are you?
ABRAMSON: And that's what the kids from Martin Luther King High School were chanting at an event meant to declare the beginning of the fall enrollment season.
This is part of a rebranding effort for the district. DPS wants parents to know this is not the same old struggling school system.
Witness the brand new school that served as the backdrop for this event, and it's being run by the new emergency manager of the schools, Roy Roberts, who says he has lots of new stuff to offer.
ROY ROBERTS: Including added instructional time in reading and math, an extended school day in summer school, netbooks for all sixth through 12th graders to utilize.
ABRAMSON: DPS has been rebranded before, with new leaders and different forms of state takeovers. But Roy Roberts' style is fresh. He's genial, dapper, a former GM executive who came out of retirement to fix the schools. He likes to say he could have made a lot more money sitting on corporate boards. But Roy Roberts says he's getting no grace period.
ROBERTS: I think the honeymoon ended the first day I was in the job. Ultimately, it's not what you say, it's what you do. People are going to watch my hips, not my lips.
ABRAMSON: Roberts' first major action: A new state-led effort to shake up the lowest achieving schools in DPS. Starting next year, they will be part of the Education Achievement System, a new district for the weakest schools. His chief task, he says, will be guaranteeing that struggling schools have some independence from the Detroit Public Schools.
ROBERTS: We're going to put all kinds of energy behind them. We're going to put more money. There can be different schools, they can be run differently. The principals can take different approaches to education. We're going to put more money into the classroom. We're going to properly train teachers.
ABRAMSON: But it's unclear why kids have to wait a year before failing schools get more independence from the central administration.
Michael Tenbusch, of the local United Way, has been leading a coalition of schools that already have some autonomy. He says he could use more control right now.
MICHAEL TENBUSCH: We're two years in. In the junior classes starting right now, we have 71 to 85 percent of our kids, not only there but on track for graduation. Like, there's a completely changed condition and we want to accelerate that.
ABRAMSON: The other new face on the scene is Doug Ross. He's the founder of a successful charter network here and has been an outspoken critic of DPS. Now, Ross has agreed to work for the school system as head of new charter schools authorized by the district. Doug Ross says that with the student population plummeting, the schools here are at a critical juncture.
DOUG ROSS: If we don't get it mostly right in the first 12 to 18 months, we'll fail.
ABRAMSON: About 40 percent of Detroit students already attend charters. Under Ross, that number is expected to grow. Just like Roy Roberts, Doug Ross sees his job as making sure that the central administration leaves the charters alone. He says successful schools will attract students.
ROSS: I think where parents are coming is actually where the political structure's been heading. Which is to say, you know, really we don't care too much about the governance. How good's the school?
ABRAMSON: All this talk about the new Detroit Public Schools is upsetting to those who feel like they've been cut out of reform plans - the teachers.
KEITH JOHNSON: They want to fly solo on this. They're going to crash land.
ABRAMSON: Keith Johnson, head of the Detroit Federation of Teachers, says his members had no input into the changes currently underway. Johnson says this rush to the future will just be window dressing if the district ignores past realities, such as high levels of truancy and violence.
JOHNSON: If you don't address them, it doesn't matter whether you have an EAS district, SAE district - you can call it anything you want. If you don't address those intrinsic cultural inhibitors, nothing is going to change.
ABRAMSON: District Chief Roy Roberts says the new Detroit Public Schools has answers, like a new security system meant to prevent violence. But at the same time, he has to provide alternatives for families who aren't yet ready to embrace a troubled school system.
Larry Abramson, NPR News.
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