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President Obama has waded into the controversy over bank card fees. The president suggested that Bank of America is mistreating its customers with a plan to charge a $5 monthly fee for use of its debit card. Well, the banking industry quickly fired back, saying government price controls are not the answer.

NPR's Scott Horsley reports.

SCOTT HORSLEY: President Obama was asked about Bank of America's new fee during an interview with ABC. He seemed to suggest the fee could become a target for the federal government's new financial watchdog agency.

BARACK OBAMA: This is exactly why we need this Consumer Finance Protection Bureau that we set up, that is ready to go.

HORSLEY: Bank of America announced its new fee last week in a direct, very public response to the law that set up the Consumer Protection Bureau. One part of that law, known as the Durbin Amendment, caps the hidden fees that banks were already charging retailers any time a customer uses a debit card.

Bank of America said in a statement that the loss of those fees is costing it billions of dollars a year and the new fee is designed to recoup some of that. Vice President Nessa Feddis of the American Bankers' Association says, so long as the Durbin Amendment is in place, B of A won't be the only bank to experiment with additional charges.

NESSA FEDDIS: When a government intrudes and imposes price controls, the natural response is for any business to find a way to replace that lost income and that's what we're seeing with the Durbin Amendment.

HORSLEY: It's doubtful the new Consumer Protection Bureau has the authority to actually stop B of A or any other bank from charging the new fee, but Mr. Obama argued the banks should reconsider.

OBAMA: If you say to the banks, you don't have some inherent right just to, you know, get a certain amount of profit if your customers are being mistreated, that you have to treat them fairly and transparently, and my hope is that you're going to see a bunch of the banks who say to themselves, you know what, this is actually not good business practice.

HORSLEY: Illinois Senator Dick Durbin, whose amendment limited the old invisible fees, was more blunt in his advice for customers who want to avoid any additional charges.

DICK DURBIN: Bank of America customers, vote with your feet. Get the heck out of that bank. Find yourself a bank or credit union that won't gouge you for $5 a month and still will give you a debit card that you can use every single day.

HORSLEY: But that may be easier said than done. Jean Ann Fox of the Consumer Federation of America says customers who rely on direct deposit or electronic bill paying services may find it harder to switch banks.

JEAN ANN FOX: There is effort involved in closing one account and opening another one. And I think banks have counted on how much trouble that is and that that would be a disincentive for you to switch accounts.

HORSLEY: Some banks even charge an account closing fee, which Fox likens to the cost of a bank divorce. Still, she says this is a good time for consumers to review the cost of their banking habits and possibly rethink the way they use debit cards.

Here, the new Consumer Protection Bureau does have the power to help by making it easier for bank customers to comparison shop.

ANN FOX: If the federal government's not going to cap fees or set specific prices on accounts, then we have to make sure that the competitive market really works. And that means easy to get information for consumers on what bank accounts cost.

HORSLEY: Fox says Bank of America deserves credit for at least being transparent about its new debit card fee so customers can make an informed choice, even if the price of that transparency is criticism from the highest levels of government.

Scott Horsley, NPR News, Washington.

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