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Here's a word of advice for those considering a visit to Myanmar, better known as Burma: Hurry. The rapid pace of political change in the past year - capped by the election of democracy activist Aung San Suu Kyi to parliament - has many tourists and foreign investors rushing to the country. As Michael Sullivan reports from Yangon, it's starting to get a little crowded.
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MICHAEL SULLIVAN, BYLINE: Mick Jagger stayed here. So did Rudyard Kipling, Prince Edward and many more of the 20th century's rich and famous. Built in 1901, The Strand Hotel is, arguably, the city's finest. But for the past decade or so - thanks to the military's repressive rule and a lack of customers - it felt more like a museum, a lonely outpost where the hotel's general managers used to count the days left on their tours. Not anymore, says the current G.M., Didier Belmonte.
DIDIER BELMONTE: Now, basically, the future is a lot brighter. And it's very nice to work in a hotel which is busy, generate some revenue, and you don't have to ask your owners money every month to pay the salaries.
SULLIVAN: The political changes, he says, have led to a run on rooms not just at The Strand but all over the city.
BELMONTE: Well, the low-end hotels have doubled or quadrupled their price in the past six months, which means the gap between the top hotels and the entry one is shrinking. Basically, to have a decent hotel now, it's about $200 in Yangon.
SULLIVAN: And to stay at The Strand now?
BELMONTE: It's about $350 when it used to be about 200 roughly.
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SULLIVAN: And the boom times aren't limited to the Yangon, the former capital. Up north in Mandalay, the city's famous Mahamuni Paya Temple is busier than ever, as is Ashwin Kumar's boutique Hotel by the Red Canal. Kumar, a Mandalay native, says business isn't just a little bit better this year.
ASHWIN KUMAR: Hundred percent better. We have, like, minus-50 occupancy. Overbook, we have.
SULLIVAN: Minus 50 in hotel speak means 50 percent overbooked. And Kumar says he's almost fully booked and has already gotten paid for next year as well.
KUMAR: The European, American, they have no problem to come Burma. They love to come here now.
SULLIVAN: Kumar says he's looking to build another hotel to keep up with demand and add more workers to the 70 he already employs in one of the poorest countries in the region, a country with vast untapped tourism potential, thanks to 50 years of brutal military rule and isolation that have kept much of the country seemingly stuck in time. Unfortunate - heartbreaking even for its people - but paradoxically, something that now makes it more attractive to foreign tourists, tourists such as Marge Weiser and her husband, Irv. She says she hopes Myanmar doesn't go the way of Vietnam, which she and her husband have visited twice. The first time, she says, just before the U.S. and Vietnam normalized relations.
MARGE WEISER: And I love Vietnam, and we went back, like, 10 years later and such dramatic difference. I mean, it was so beautiful the first time, and then it's so Western the second. So I just - I do a lot of traveling to places that are unusual.
SULLIVAN: If I'm hearing you right, you want to get to places before they're ruined?
IRV: Don't say that. That's a really...
WEISER: That's exactly how I feel.
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WEISER: He gets made every time I say that, but that is exactly how I feel.
SULLIVAN: Her husband, Irv, says he's a bit more practical and isn't as worried about McDonald's, Starbucks or KFC ruining Myanmar's charm.
IRV: If you look at where this country has been the last 30 years, I'd rather have what's going to be than what was. I think it's exciting. I've always enjoyed seeing countries undergo change, and it's not always beautiful, but it'll be better. That's all.
SULLIVAN: Many of this country's impoverished residents would wholeheartedly agree. For NPR News, I'm Michael Sullivan.
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