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ROBERT SIEGEL, HOST:

For one day every year in North Carolina, a small town plays host to an unusual contest.

(SOUNDBITE OF HOLLERIN')

SIEGEL: That is the sound of hollerin', a sound with a lot of history. But now, its nearly extinct.

North Carolina Public Radio's Asma Khalid sent us this story from the 44th National Hollerin' Contest.

ASMA KHALID, BYLINE: Drive an hour south of Raleigh and you might stumble upon Spivey's Corner. It's a tiny hamlet, not really a town - one stoplight, no post office. But there is a monument with an engraving that declares Spivey's Corner the hollering capital of the universe. Larry Jackson calls this area home, and he's won this contest eight times.

LARRY JACKSON: I grew up hearing hollering when I was a young boy, and the functional hollers were sort of like a language. They will use those - each holler meant different things, and you communicate from farm to farm and around on the farm. You know, back before telephones, you know, it was kind of hard to communicate to your neighbor.

KHALID: So instead, folks hollered to say good morning or call out a warning.

KEVIN JASPER: It's sort of like yodeling. Where a yodeler will go yodel, yodel, yodel, a hollerer won't use his tongue. He'll just go oh, oh, oh.

KHALID: That's Kevin Jasper. He's a four-time champ. Jasper, Jackson and another man, Tony Peacock, have a monopoly on this contest. One of the three has captured the crown every year since 1999. This year was no different. Tony Peacock won. But that's part of the problem. They're all over the age of 50, and the competition has struggled to recruit young talent. In its heyday, the contest drew crowds of onlookers in the thousands, but not anymore. Just a few hundred turned out over the weekend. Peacock says how people communicate today has changed. Plus, many live in cities, and this piercing sound travels far.

(SOUNDBITE OF HOLLERING)

TONY PEACOCK: You know, we live a lot closer together today, and you have to be respectful of other people's personal space.

KHALID: Organizers say for the contest to survive, they need more men like Jasper.

JASPER: I'm kind of an outsider, you know? I'm the city boy who comes down here and does the hollering.

KHALID: Jasper lives near Winston-Salem. He never heard a holler in his life till one day back in the 1970s. He saw a contest winner on "The Tonight Show" with Johnny Carson. And at that moment, Jasper resolved to teach himself hollering so he, too, could be a star. He bought this CD with recordings from old experts.

(SOUNDBITE OF HOLLERING)

KHALID: And on his commute to work, he would listen to his favorites on repeat, echoing their hollers.

(SOUNDBITE OF HOLLERING)

KHALID: As Jasper finishes his tune, a 10-year-old girl stops him for advice.

JASPER: Is there anything in your past that you draw from, like calling your dogs or anything? For the kids, that's a lot of...

UNIDENTIFIED CHILD: No, just screaming at my sister.

KHALID: So screaming at your siblings, that may be the future of hollering. The contest began in 1969 to save hollering, but now, it seems the contest itself could use a savior. Only seven men competed this year. Spivey's Corner hopes to boost turnout in the future by adding exhibits that teach youngsters about the history of all this shouting. For NPR News, I'm Asma Khalid.

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