The Colorado Rockies have had a setback in the lead up to the World Series - sort of. It's had more to do with technology than baseball. The Rockies are the first team to sell World Series tickets only online. And the team's Internet servers were overwhelmed with eight and a half million hits in two hours. A spokesman blamed an external malicious attack. Today, the ticket sales went a bit more smoothly.

Here's NPR's Jeff Brady in Denver.

JEFF BRADY: When those servers crashed Monday, only 500 tickets have been sold. This morning, as people waited for the online sale to resume at noon, a few of them stepped out to a sports authority store to buy Rockies' merchandise. There, the regular inventory was pushed aside to make room for tables piled high.

MIKE WHITNEY: We've got National League championship sweatshirts, T-shirts, the official locker room T-shirts as well.

BRADY: Store manager Mike Whitney walks through a sea of black and purple. That's the local team's colors. Warren and Lynn Wicklegreen(ph) came to buy shirts for their kids.

WARREN WICKLEGREEN: And I like these two because they get the purple on and they're black. I think it looks sharp.

LYNN WICKLEGREEN: Yes. But I want purple.

BRADY: The Wicklegreens say they're not even trying to get tickets to any of the World Series games. They'll watch it on TV. But they have sympathy for fans who wanted to be in the stadium.

WICKLEGREEN: A lot of people here just don't know what to think about it because they were online for hours and nothing happened. You couldn't get a ticket.

BRADY: That was frustrating enough. But then, fans started showing up down at the stadium, hoping they could buy tickets the old fashioned way - but no game. At Sports Authority, Molly Kevin(ph) says she would have been right there with them, but she had to work Monday.

MOLLY KEVIN: Totally annoying, might have been furious if I was down at the stadium, waiting to hear something, and the guy didn't say anything. He couldn't help out in any way.

BRADY: And yet, it gives you an opportunity to get tickets because you had to wait a day.

KEVIN: Exactly. For sure. So it helps me out a little bit. And we'll see. I'm not pushing real hard to get tickets. But if I do, I do.

BRADY: Kevin was headed to a computer as the noon hour approach, like thousands of others. As the online ticket office opened, it was running very slowly. A limited number of people were allowed on at one time, so most were left watching a screen with a countdown number, asking them to be patient. But within two and a half hours, the tickets sold out.

Jeff Brady, NPR News, Denver.

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