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Going To The Game: The Price Is Wrong?
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Going To The Game: The Price Is Wrong?
Sweetness And Light

Sweetness And LightSweetness And Light

The Score On Sports With Frank Deford


Malaysia hopes to take home its first gold medal ever at this summer's Olympics. And its best shot lies with the country's badminton players.


And as if the glory of gold was not enough, a Malaysian gold mining magnate is offering an added incentive for winning in badminton, a gold brick worth more than $600,000.

MONTAGNE: Athletes from other sports also stand to win big. The Malaysian government is reportedly offering about $300,000 to any Malaysian athlete who brings home the gold.

INSKEEP: We were checking some ticket prices online to see the first day of badminton competition at Wembley Stadium. Turns out it would cost about 90 British pounds, about $140 to get a look.

Commentator Frank Deford thinks you might be better off just watching at home.

FRANK DEFORD: Sports is more ubiquitous than ever on television. And sports is almost the only thing that's left live on TV. NBC Universal is even going to let Americans see the Olympics live this year.

Nevertheless, despite TV's charm, last week as Andy Murray, Great Britain's homeboy, drew closer to making the Wimbledon final, the word was that tickets for actual Centre Court seats for the championship match would be scalped for up to 32,000 pounds a pair. If you're not hanging around the currency exchange market, that comes to something like $50,000 for two tickets for a game.

But even if you're not willing to mortgage your house for what we used to quaintly call pasteboards, the price of sports tickets remain awfully expensive. Regularly now, someone comes out with an analysis of what it costs a family of four to go see a game. Sports tickets have become, literally, a big-ticket item. I believe the Supreme Court has ruled that it is constitutional to spend as much as you want on a sports ticket.

Nevertheless, I'm always amused that everybody always complains about how much concessions cost at games. Sports fans seem forever surprised anew at what they have to pony up for vittles at the game. Get over it, fans. You go through the turnstile, you're a captive consumer - you're a live one. It's part of what sports promoters call the experience.

You see, as television pictures get better and fans get more comfortable watching games live at home, erstwhile ticket buyers have discovered that they themselves don't have to be live at the stadium to enjoy the game. Maybe it'll become the custom that you only go once to a game as a child, like only once do you have to see the Grand Canyon or have a First Communion.

It's intriguing, for example, that although the National Football League is more popular than ever, the actual live attendance for NFL games has declined every year since 2007. So it's understood that going to a game to see a game isn't sufficient anymore. You need that so-called experience. That means constant noise and lasers and bosomy cheerleaders and mascots shooting T-shirts into the crowd, and massive scoreboards that tell you everything you need to know except the price of concessions.

But not only that, sports promoters have to provide another sensation altogether. Besides giving you an experience at the stadium, they also have to make you feel like you're still comfortably at home with a cheap beer, watching the game on TV, with replays and analysis and highlights of other games.

But then, as television networks keep paying more and more for the rights fees to sports, who needs to sell tickets? Good riddance to pasteboards. The lower the attendance at the game, the better ratings for sports, the more people to watch the commercials on TV.


INSKEEP: Commentator Frank Deford comes to you commercial-free each Wednesday from WSHU in Fairfield, Connecticut. His latest book is a memoir, "Over Time."

It's MORNING EDITION from NPR News. I'm Steve Inskeep.

MONTAGNE: And I'm Renee Montagne.


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Sweetness And Light

Sweetness And LightSweetness And Light

The Score On Sports With Frank Deford