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You're listening to ALL THINGS CONSIDERED from NPR News. And then there were three - major record labels, that is. European and U.S. regulators have approved the acquisition of EMI Music. The buyer is Universal Music Group. The cost: $1.9 billion. The combined label will own close to 40 percent of the world music market, a trove that includes The Beatles.

NPR's Laura Sydell reports on the merger and its critics.

LAURA SYDELL, BYLINE: There were months of tense negotiations. Universal agreed to pay the $1.9 billion to EMI even if the deal wasn't approved, so it must have felt pressure to make it happen. The EU put terms on the deal that include selling off some big acts like Coldplay and Pink Floyd. But combined, the company is still going to have 40 percent of the music market in Europe and just under that in the U.S. And given the huge challenges facing the music industry, its revenue has been cut in half over the last decade. Analyst Antonio Danova says a larger entity will have more success.

ANTONIO DANOVA: The direction of the entire music industry kind of hinges on the ability of these companies to lure consumers back into the market and to really leverage their large presence.

SYDELL: That means that Universal is going to have more money to throw at new ways to get fans to buy music in an age when many are getting it online for free. But consumer advocates like Gigi Sohn, the president of the nonprofit Public Knowledge, says what's good for Universal may not be good for artists and fans. As it stands, fans don't have a lot of choice. The big online players are iTunes, Spotify, Amazon.

GIGI SOHN: Is that a lot of competition? I don't think so. It will likely drive up the cost of those services. It will give artists less opportunity to get their music out there if they're not affiliated with a label.

SYDELL: That's why a lot of consumer groups and independent labels spoke out against this merger. Martin Mills, the CEO of Beggars Group, a consortium of independents that boasts Adele on its roster, said before the merger was approved that the deal would make it harder than it already is for independents.

MARTIN MILLS: A long time ago, actually, someone who was running Universal at the time said to an independent label colleague of mine: Think of ourselves as being in the jungle. I'm an elephant, and you're an ant. And I tread on you and kill you, and I don't even know I've done it. And that I think applies just as much today that if they're fighting for more space and more exposure for themselves, then whether they're trying to or not, what they're doing is creating less space and less exposure for everyone else.

SYDELL: Mills says there will be less chance of a band that starts in a garage and has a really different sound to get the exposure it needs to be successful. He also notes that the increasingly popular music service Spotify is actually owned in part by the major labels, so it might become even harder for a band to break through. But Universal was so big already that some analysts don't see that it's going to be any different. Simon Dyson is the editor of the Music & Copyright newsletter.

SIMON DYSON: The fact that their market share has gone up 6 percent, 7 percent, well, I don't think it gives them any more sway because they were essential for the launch of any digital music service anyway. So I can't see that that makes it any worse.

SYDELL: And Dyson points out that one of the conditions of the merger requires that when Universal sells its assets, which includes EMI's Parlophone label and its classical division, it must sell two-thirds of them to one company. And that might result in a kind of fourth mini major label, where right now there are only three. Laura Sydell, NPR News.

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