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If you want to vote in the November elections and you aren't registered yet, better hurry. The registration deadline in five states is this weekend. By the following weekend, the deadline will have passed in more than half the states.

As NPR's Pam Fessler reports, that has election officials, political parties, and interest groups all scrambling to get voters signed up.

PAM FESSLER, BYLINE: By some estimates, about a quarter of all eligible voters in the U.S. are not registered. That's tens of millions of people, a big target for groups trying to sign up new voters.

(SOUNDBITE OF MUSIC)

FESSLER: Groups such as Rock the Vote. It hosted local hip-hop artists last week at the Community College of Philadelphia. The goal: Getting students hyped about the election.

UNIDENTIFIED MALE: So please, you know, register to vote. Democracy, baby, let's go. Democracy...

(SOUNDBITE OF CHEERING)

FESSLER: The group says it's already registered some 650,000 young voters nationwide. President Heather Smith is encouraged, but doubts they'll hit the 2-million- plus total they saw in 2008.

HEATHER SMITH: We had a much slower start to the year. It seems like we're trying to do everything that was done in a one-and-a-half, two-year period in the '08 cycle, we're trying to do it in a two-to-three-month period.

FESSLER: She says in '08 there was more excitement, with competitive primaries in both parties and the history-making potential of electing the nation's first black president. This year, they've also had to contend with new restrictions on voter registration drives in states such as Florida.

SMITH: We're behind in Florida, but we're doing everything we can to catch up.

FESSLER: And that seems to be the trend across the country. Registrations aren't up to 2008 levels, but they are starting to spike, as they always do before a big election. And this year, there are new efforts to boost the numbers even more.

(SOUNDBITE OF TV COMMERCIAL)

UNIDENTIFIED MAN 2: Hey, everybody. My name's Jordan. I recently found out a staggering number of Coloradans are not registered to vote.

FESSLER: Like this $850,000 ad campaign from the Colorado Secretary of State's office.

(SOUNDBITE OF TV COMMERCIAL)

UNIDENTIFIED MAN 2: Why is it important for people to register to vote?

UNIDENTIFIED MAN 3: You know, it's part of our American way of life.

FESSLER: In fact, Colorado and six other states have gone even further in a new program with the Pew Center on the States. Using DMV records, the states have identified five million eligible but unregistered voters and are actively pursuing them. Nevada Secretary of State Ross Miller says his office recently sent cards to about 400,000 unregistered voters encouraging them to sign up.

ROSS MILLER: Immediately after those mailings went out, we saw an even higher spike in the usage of online voter registration.

FESSLER: And that's another innovation. Thirteen states, including California and New York, now allow voters to register directly online. And Rock The Vote has a smart phone app that makes it incredibly easy. Nevada's Miller says it's a big improvement over getting piles of paper.

MILLER: We get that information without the issue of having to try to read somebody's illegible handwriting. It saves a lot of money for the clerks and the registrars throughout the state who then don't have to pay somebody to input that information.

FESSLER: It also bypasses third party registration groups that might lose or falsify a form. That was the accusation against a company hired this year by the Republican National Committee to sign up voters in five key states. The company was subsequently fired and is under investigation. Both parties are actively recruiting voters, but as they often do, Democrats seem to have the edge in new registrations. Catalist, a company that compiles data for progressive groups, says in August, Democrats were approaching a two to one advantage over Republicans in states that register by party, although independents take the lead overall. David Becker, director of election initiatives for Pew, says there's another thing for parties to consider. Almost a third of voters have moved since 2008, and they need to update their registrations.

DAVID BECKER: That, of course, is crucial information. They don't want to be mailing out sample ballots and other information to the wrong address. It's very important to try to get that information as soon as possible.

FESSLER: Although in eight states, people can relax a little. They're allowed to register and vote on Election Day. Pam Fessler, NPR News.

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