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AUDIE CORNISH, HOST:

Today may be Halloween, but you won't find Lady Rhea in a pointy black hat. She's a real workaday witch who prefers a sweatshirt and Bluetooth earpiece. A practicing Wiccan from the Bronx, Lady Rhea has for nearly 40 years cater to those looking for help in matters of money, luck and love.

(SOUNDBITE OF RINGTONE)

LADY RHEA: Hello, Magickal Realms. Lady Rhea speaking, how can I help you?

Some of the requests I get are for love.

You want a love bath?

UNIDENTIFIED WOMAN #1: Yes.

RHEA: OK, come.

Or, you know, come-to-me candles.

UNIDENTIFIED WOMAN #2: And the man becomes crazy about me?

RHEA: Yup. Get my boyfriend back.

UNIDENTIFIED WOMAN #1: You know how to use it. Right, Mama?

(LAUGHTER)

UNIDENTIFIED WOMAN #2: I do.

RHEA: Take a normal shower and pour it from your neck down, and pray for love to be resolved.

UNIDENTIFIED WOMAN #2: OK.

RHEA: Like Venus standing under a waterfall.

UNIDENTIFIED WOMAN #3: OK.

RHEA: OK.

Help with money. They got to get that dollar going. It's a tough area.

The pictures I can't bless.

UNIDENTIFIED WOMAN #3: OK.

RHEA: They'll get wet.

I am a Wiccan high priestess and Witch queen. My age, I've been in the craft since '73. I have a lot of coven people and people who are attached to me over the last years, so one of them coined me Pagan Mother. Call them up and I'll say hello, are you listening? This is Pagan Mother, call me.

(LAUGHTER)

RHEA: To bless the candle, we carve a hexagram on the top. Thank you, my lady. We carry baths, crystals, and these are our spell kits behind you, $40 per kit. Frankincense, camphor, cascarilla. We have Fast Money. I have a weight loss candle.

This is a museum in itself. You have people asking for a bath with Pompeia water, which is an old perfume. Yeah, walk into Macy's and tell them you want Pompeia cologne.

Hi, sweetheart. How are you?

This is a practice. It's an Earth religion, and so we are a very earthy people. I will not look at a pigeon and consider it a flying rat. I will consider it a creature of the Sky Father.

Comes to 15.24, honey.

UNIDENTIFIED WOMAN #3: OK.

RHEA: I'm the city witch.

UNIDENTIFIED WOMAN #3: Thank you.

RHEA: You're welcome.

CORNISH: Lady Rhea runs Magickal Realms, a Wiccan shop in the Bronx, New York. Our story was produced by Matt Ozug for the project Faith in the Five Boroughs. To see a video of Lady Rhea, visit NPR.org.

(SOUNDBITE OF MUSIC)

CORNISH: This is NPR.

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