Copyright ©2012 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

LINDA WERTHEIMER, HOST:

There's also a change in leadership at The Washington Post. The paper's executive editor, Marcus Brauchli, stepped aside yesterday and Marty Baron, editor of the Boston Globe, will take over in the new year.

As NPR's David Folkenflik reports, Baron takes over a proud franchise with major financial problems and challenges in adapting to the digital world.

DAVID FOLKENFLIK, BYLINE: At the Globe, Marty Baron already leads a prominent paper with a distinguished record, but he said this is an opportunity he simply couldn't pass up.

MARTY BARON: There's scarcely a journalist of my generation who didn't aspire to go to The Washington Post.

FOLKENFLIK: The Post boasted star power for years after the Watergate scandal, but the newest top editor will have to surmount the more mundane challenges of falling revenues and paid circulation. Baron says he will maintain its historic strengths.

BARON: It's always done ambitious journalism. It's inspired others to do the same, and it plays such a distinctive and defining role in its coverage of politics, its coverage of policy, its coverage of world affairs and I think, not to be forgotten, its coverage of its own community.

FOLKENFLIK: The paper had been insulated from profit pressures by the Graham family's wealth and pride in its journalism, and subsidized by the success of its corporate siblings. But publisher Katherine Weymouth has placed a premium on cutting costs and creating a profitable model for the paper - even as it spends money to pursue new digital readers and to ward off new competitors.

Again, Marty Baron.

BARON: You know, a lot of people are doing incremental work, they're doing what happened today, rumors or incremental developments of one type or another. And I think news organizations like The Post, and I hope the Globe over the last 11 years, have tried to dig deeper and to do more penetrating stories.

FOLKENFLIK: Marcus Brauchli is to become a corporate vice president focusing on new media.

David Folkenflik, NPR News.

Copyright © 2012 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.