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DAVID GREENE, HOST:

The West African country of Mali sure knows what al-Qaida looks like in 2012. After a coup in Mali this past March, militants linked to al-Qaida took over the northern part of the country, and that has brought tourism to a virtual standstill, hurting a huge part of the economy. Tamasin Ford reports on the historic city of Segou.

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TAMASIN FORD, BYLINE: The engine of the brightly painted pinasse, a wooden boat handcrafted with a swooping wicker canopy, slowly starts up. Modibo Ballo has been taking tourists out on the wide, stretching Niger River for more than 12 years.

MODIBO BALLO: When the tourists are coming here, we take them to show them the pottery villages, fishermen villages, and from there where there is the tomb of the king of Segou, and we show them the first mosque of Segou also.

FORD: Segou is the capital of the ancient Bambarra kingdom and the start of the tourism trail in Mali. From here tourists can travel down a river through the arid lands of Mali to Mopti and Gao, finally reaching the magical and historic region of Timbuktu. And how many tourists have you had in your boat today?

BALLO: Today we didn't get any tourists.

FORD: And yesterday?

BALLO: Yesterday nothing as well.

FORD: So when was the last time you had a big group of tourists?

BALLO: Last time it was in last February. From that time to now, there is not any tourists that's coming.

FORD: It's a similar story all over Segou. Hotels are laying off staff or closing down altogether. Boutique riverside restaurants are empty, and the tourist guides and craft sellers sit around drinking green tea with little to do.

BALLO: So really this crisis, I don't know what to say, but we are suffering, that's really 100 percent sure, because our job is tourism. If there is no tourism we don't know anything to do.

FORD: Tourism is Mali's third-biggest revenue generator. Close to 170,000 people visited the country last year, each spending more than $100 a day. Only about 7,000 came through in the first half of this year. That's a huge blow for the economy. Ousmane Ag Rhissa is the minister of handicrafts and tourism in Mali.

OUSMANE AG RHISSA: (Through translator) If you compare this period to the past, it's the opening of the season and there should be lots and lots of tourists in all the towns in all directions. It is true there is not one single tourist now.

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FORD: In the capital city of Bamako, only two of Dalla Sininta's four tailors have come in today. There isn't enough work for the others. It's the wedding season, usually the busiest time of year for clothing stores like this one. It's not just people working in the tourism sector who are facing hard times - it's everyone. With less money circulating around the country there is less for people to spend, meaning fewer profits for businesswomen like Dalla.

DALLA SININTA: The customers don't come because of the lack of money. People don't have money. And the country is not working.

FORD: The carpenter's workshop behind Dalla's store has shut down, laying off 18 of its 20 workers. The small money-changing kiosk up the road is struggling to find tourists with the much-needed foreign currency. Everyone is quickly beginning to feel the pinch. For NPR News, I'm Tamasin Ford in Bamako, Mali.

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