STEVE INSKEEP, HOST:
Not long ago, the publisher Chris Hughes made an intriguing remark to a room full of people. He said that some of the future of journalism involves a lot of people lying in bed, reading long articles on the small screens of their phones. Some people in the room shook their heads in disbelief. Other people nodded, because they were already doing it.
Hughes is a cofounder of Facebook and one-time social media advisor to President Obama's 2008 campaign. Now he's publisher of the New Republic, a century-old magazine he's made over for the digital age. The latest issue features a lengthy interview with the president. Hughes questions the conventional view that Internet distractions and short attention spans demand that journalism must get shorter and shorter.
CHRIS HUGHES: What we're seeing is that that just isn't true. I mean, the New Republic is known for doing long-form journalism. But we already see over 20 percent of our traffic coming from mobile. So we've redesigned our website so that it's optimized for not only a mobile reading experience, but for the tablet, as well. We've added in all kinds of features like cross-device thinking, so that if you start a piece at your desk and you get halfway through it, when you come back to the same article on your phone, it picks you up right where it left off.
INSKEEP: Oh, meaning that I could read a little bit of this in the office and read a little bit of it more on the bus or the train home, if I commute that way, and read a little bit more while I'm stopped at a stoplight while driving, or whatever else happens.
HUGHES: Yeah, exactly. I mean, I think that increasingly, that's the way we read.
INSKEEP: Am I right in thinking that where in decades past people might sit around and read the paper in the morning, that these days, the basic human condition is lying in bed with a phone, thumbing through an article?
HUGHES: I think that may be the case more often than not. The first thing that people tend to do is roll over in the bed, pick up their phone, check their email briefly and check the headlines. For us, we're not necessarily trying to compete with the New York Times or the Huffington Posts of the world to that first dash to the headlines in the morning. Where you're much more likely to read the New Republic is at lunch, in the evenings, on the weekends - the moments when you want to try to go a little bit deeper and get some context and analysis on the journalism of the day.
INSKEEP: Now that you've been the publisher for a little while of the New Republic, how obsessed have you been getting with which articles move online?
HUGHES: I'm not going to lie. We use something called Chartbeat, which shows you how quickly pieces are moving across the social media universe. And that's open in my browser throughout the day. However, it's really important to not be completely guided by the social environment. While, you know, it's very important that our pieces move and that people want to share them, I think that it might naturally lead towards content that's a little bit more partisan at times. It's more about wit or a quick hit rather than substance. So, it's a balance. We want to create...
INSKEEP: I want to sharpen what you just said. You're telling me that if you have a really strong partisan opinion, that moves online, because people who feel the same way will re-tweet that. They'll pass it on in whatever form.
HUGHES: Yeah. I think that the way that the social environments work, they tend to reward more extreme opinions. I think they tend to reward images and content that's packaged well. And all of that's important, but it doesn't necessarily lead to the best journalism.
INSKEEP: So, you can move stuff online if you package it the right way. You can move longer journalism online - you believe. Can you make money this way?
HUGHES: We think so. I mean, our model isn't altogether different from the models that magazines used previously. What is different is that it used to be you give us $35, and we give you 20 issues of print a year. That just isn't going to cut it in 2013. So, now our model: If you give us $35 a year, we give you 20 issues of print. We also give you unlimited access on the Web. We give you audio versions. We give you comments. So the business model is much broader. But I also think in time, it can be a profitable one. I mean, it may not be the same level as media companies that made money in the late 20th century. But I think as long as we're focused on a high quality of journalism, then we can get to a point where it's sustainable, if not profitable. It'll take some, time but I think we can get there.
INSKEEP: Have you considered going all digital, as, for example, Newsweek recently did?
HUGHES: We've looked at it, but, you know, we make money off of print. And in addition to that, I personally love print. I mean, I tend to read on my phone and my iPad, but on the weekends in particular, I love sitting down with a print magazine and going page by page. So it makes business sense for us, and it also is something that I love. So we're committed to print for the foreseeable future.
INSKEEP: Chris Hughes is the publisher of the New Republic. Thanks very much.
HUGHES: Thanks for having me.
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