Copyright ©2007 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

ROBERT SIEGEL, host:

Many people think that one of the first places you can spot an economic downturn is in the shipping industry.

So we asked NPR's Adam Davidson to visit one corner of that industry to see if he could find any signs of recession.

ADAM DAVIDSON: As funny as it may sound, cardboard can help understand how the whole economy is doing. That's because just about everything you buy spends some time in a cardboard box. So if the economy is doing well, if people are buying stuff, then the cardboard industry is doing well. If the economy is tanking, then cardboard tanks. It's like an index of cardboard indicators.

So this morning, I drove out to President Container, a 60-year-old cardboard box maker in northern New Jersey. Joe Restifo runs the factory. He can't think of an industry they don't sell boxes to.

Mr. JOE RESTIFO (Vice President of Production, President Container): We have Revlon's, we have M&M Mars, we do a lot in the meat industry, a lot of pizza boxes - we run it all.

DAVIDSON: The biggest debate among economists these days is whether or not the U.S. is heading for a recession. Some say we're in one right now, but for Joe Restifo and President Container, that argument is hard to understand. The cardboard indicator is positive.

Mr. RESTIFO: We're doing very, very, very well. I run 24 hours a day, five days a week, and we have been so, so busy, thank God, that we've been running a shift every Sunday night.

DAVIDSON: He's expecting to produce 1.2 billion - that's with a B - square feet of cardboard this year. He says every industry is ordering boxes - food, make-up, candy, jewelry, toys, electronics - they're all demanding cardboard, which means, of course, they're selling lots of stuff. And that's why Restifo is running the main corrugation machine at high speed.

Mr. RESTIFO: We're running at 565 feet a minute.

DAVIDSON: Wait, it just moved up.

Mr. RESTIFO: It'll move up or down.

DAVIDSON: It just moved up again to 578, and then it moved down to 566.

We're in a small, glass control room right next to the corrugator. It's more than a block long with hot steam pouring out. And with so much demand, there is no room for error here. They have to push out as much board as possible, but they can't go too fast; that'll create a jam.

Mr. RESTIFO: It will jam on the cutoff knife, it could jam in this little scorer, like over there right now, you see that one sheet sticking out?

DAVIDSON: This might be pushing the analogy too far, but on this day of the big Fed announcement, I thought that Restifo's job here is not all that different from Ben Bernanke's - they both have to keep things moving just right, not too fast and not too slow. There's one quite funny thing on the box folding machine. There's a knob that Restifo can turn to adjust the speed; on each side of the knob there's a cartoon picture.

Mr. RESTIFO: You got the rabbit and you get the turtle. Well, the rabbit's fast and the turtle is slow, obviously. We don't want that turtle to be around for very long.

DAVIDSON: For Restifo, the U.S. economy seems to be in full rabbit mode. Now, at first glance, that goes against what the Fed said today. The official statement suggested the U.S. economy is moving in a turtle-like direction. It's slowing. But the Fed clearly wasn't as pessimistic as others. Many on Wall Street and elsewhere are upset with Chairman Bernanke for not cutting rates more aggressively, for not seeing a larger turtle. The chairman might find some comfort, then, in the bullish views of a cardboard maker in northern New Jersey.

Adam Davidson, NPR News.

Copyright © 2007 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: