RENEE MONTAGNE, HOST:
Today's last word in business is: '90s nostalgia strikes again. And here's what it sounds like.
(SOUNDBITE OF DIGITAL DEVICE)
LINDA WERTHEIMER, HOST:
This is not a Casio calculator watch. It's a Tamagotchi. And its beeps are cries for attention.
MONTAGNE: A Tamagotchi is a handheld digital device. It sort of looks like a plastic Easter egg with a little digital screen. And that little egg-shaped toy is a robotic pet. Owners press certain buttons to feed it, to play with it, get its medical attention - you get the idea. If you neglect the Tamagotchi, the digital pet dies.
WERTHEIMER: The Japanese toy became a sensation in the U.S., right along with Beanie Babies and Furbies. Tamagotchis are still selling, but now the company is releasing a new breed of pets - a mobile app.
MONTAGNE: Just like the original ones, you have to take care of them. But instead of living in a plastic egg, these virtual pets are kept in smartphones or tablets.
And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.
WERTHEIMER: And I'm Linda Wertheimer.
(SOUNDBITE OF MUSIC)
NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.