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MELISSA BLOCK, HOST:

From NPR News, this is ALL THINGS CONSIDERED. I'm Melissa Block.

Three years of spiraling economic crisis in Greece have devastated every sector of the economy. Newspapers and TV are among the hardest hit businesses. Many outlets have closed or are about to and some 4,000 journalists have lost their jobs.

NPR's Sylvia Poggioli has this story now on how the Greek media failed to cover the crisis and lost credibility along the way.

SYLVIA POGGIOLI BYLINE: The soul searching has begun and many Greek journalists admit that the massive conflict of interest behind the media sooner or later had to explode.

NIKOS XYDAKIS: A big part of the media is controlled by construction moguls and oligarchs.

BYLINE: Nikos Xydakis, commentator with Kathimerini, says the big media conglomerates never bother to analyze what's going on in society.

XYDAKIS: They produce the talk, talk, talk of politicians. This is not journalism. It's everyday propaganda.

BYLINE: Freelance journalist Nikolas Leontopoulos says Greek media owners are too close to power.

NIKOLAS LEONTOPOULOS: To political power, politicians and to financial power; I mean the banks and the businessmen - let's say like a triangle of power. They didn't care so much to earn money out of their media businesses. They cared more about winning state contracts.

BYLINE: This exchange of favors - my paper won't criticize the government or the banks, in return I get public works contracts and loans - this system produced one of the most inflated media sectors in Europe. In 2009, there were 39 national dailies, 23 national Sunday papers, 14 national weekly papers and dozens of TV and radio stations for a population of 11 million. Some papers had a circulation of just 100 copies but survived thanks to ads by state-owned businesses.

But the crisis has wiped out both public works and advertising. Circulation is plummeting, media outlets are closing, and media owners are no longer able to pay back the loans from their crony bankers.

Opinion polls show the media's credibility has plunged. Many reporters who still have jobs have seen their salaries slashed up to 40 percent.

Leontopoulos says worse is to come.

LEONTOPOULOS: Recently there was a prediction that in the following year, in 2013, almost 50 percent of the journalists that used to work for the media will have lost their jobs.

BYLINE: But the crisis in the media is also producing some new, independent initiatives, especially online.

The office is sleek and modern, computers are everywhere. This start-up is the brainchild of a group of techies who build websites. With their Web company profits they've created a site called Press Project to fill the Greek information vacuum. It started as an aggregator of foreign media articles on the Greek and eurozone crises.

Kostas Efimeros directs this new alternative media.

KOSTAS EFIMEROS: Eight months now, we have a full news portal for Greece. And we have a newsroom with breaking news. We have some investigative reporters.

BYLINE: The 11 staff members and 10 paid freelancers have taken advantage of a new government website that Efimeros says is anything but transparent.

EFIMEROS: Created and designed with the only goal that you can't find anything.

BYLINE: Thanks to their Web expertise, the journalists here have found plenty. They've decoded and indexed every single official decision and details of every public works contract and tenders, and in the process, uncovered numerous shady transactions.

Efimeros and his colleagues are also working on a glossary of the many terms that are incomprehensible for the average Greek: spread, credit default swaps, haircuts, and many more.

Journalist Pandelis Panteloglu explains the purpose of Press Project.

PANEDLIS PANTELOGLU: We haven't actually seen serious public dialogue in Greece for decades now. Well, it was about time.

BYLINE: Online media is increasingly popular, especially with young Greeks. But alternative outlets are threatened by the reality of the crisis. More and more newly-poor Greeks are forced to give up Internet access to pay for their minimum daily needs.

Sylvia Poggioli, NPR News.

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