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DAVID GREENE, HOST:

Let's go to the beach. Well, sort of. We're going to Paris where a summer tradition is in its 12th year. Every July and August, the city brings in sand, palm trees and chaise lounge chairs to a stretch of the Seine River.

NPR's Eleanor Beardsley sent this summer postcard from Paris Beach or Paris Plage. Hope Eleanor wore sunscreen.

(SOUNDBITE OF A CROWD)

ELEANOR BEARDSLEY, BYLINE: It's a hot day and kids run in and out of sprinklers set up on Paris Plage. Among them are the Obadjia sisters, four-year-old Judith and seven-year-old Eve. The girls say they come every year with their mother and brother, crossing town in a bus to get here.

JUDITH OBADJIA: (Foreign language spoken)

BEARDSLEY: I love Paris Plage because we can watch the boats go by, says Judith.

EVE OBADJIA: (Foreign language spoken)

BEARDSLEY: And when it's hot we can cool off here in the sprinklers, adds big sister Eve.

(LAUGHTER)

BEARDSLEY: A little further on, a group of muscular, tattooed guys kicking back with beers.

(SOUNDBITE OF A CONVERSATION)

BEARDSLEY: They're French soldiers on leave. The group is from the southern city of Marseille. Paris Plage, they say, is like a little slice of home.

GREGOIRE AIZE: (Foreign language spoken)

BEARDSLEY: The only thing missing is the sea, the real sea and not the Seine River, says 22-year-old Gregoire Aize.

The very-tanned Ericsson family from Sweden is lounging along the river's edge under the shade of a plane tree. Father, Christian, says his two kids love Paris Plage, even though they can't swim in the river, something they always do back home in Stockholm.

CHRISTIAN ERICSSON: The beauty with the bridge and the roads and the trees, it's very, very nice. And very nice buildings.

BEARDSLEY: So the beauty makes up for the dirty river.

ERICSSON: Yes, exactly.

(LAUGHTER)

BEARDSLEY: Every year, the city of Paris brings in 5,000 tons of sand and nearly 100 palm trees to transform a half-mile stretch of the Seine into a holiday beach.

UNIDENTIFIED MAN: (Singing in foreign language)

BEARDSLEY: There is live jazz at outdoor cafes, ice cream stands, games for kids and even beach volleyball. Paris Plage is open from 8 A.M. to midnight, with 250 attendants on site to keep the beach clean and safe. It's its own little world.

(SOUNDBITE OF A SIREN)

BEARDSLEY: You hear the sounds of the city, like I hear a siren going off. But it's true you really can lose yourself here on Paris Plage and forget that you're in the middle of a city. It really does feel like a beach, a boardwalk. People walking along with ice creams and kids in the water, everyone is in their bathing suit, there's sand and palm trees. It's crazy.

Perhaps you're wondering how Paris can afford to keep up such a tradition in the middle of an economic crisis. Paris Plage Manager Damien Masset says in times like these it's even more important.

DAMIEN MASSET: (Through Translator) We have to propose activities that are free and open to everyone. Paris Plage's main goal is to offer a vacation atmosphere to the Parisians who can't afford to take a real vacation.

BEARDSLEY: That's lucky for the Monney family, whose budget this year is too tight to get away. So here they sit under an umbrella, building sand castles along the Seine. Father Leonard Monney says the whole family is out.

LEONARD MONNEY: (Through Translator) Madame and the four kids are here. It's so hot at home. We wanted to get some fresh air, see the beautiful view and watch the people stroll by. It's very relaxing.

BEARDSLEY: Paris Plage attracted three million visitors last year. You have until August 20th to check it out for yourself. But if you miss it, don't worry, there'll be a 13th edition next year.

Eleanor Beardsley, NPR News, Paris.

(SOUNDBITE OF MUSIC)

GREENE: Nothing like a story about the beach to get you in the mood to trek to work in the morning. This is MORNING EDITION from NPR News. I'm David Greene.

RENEE MONTAGNE, HOST:

And it's just Monday. I'm Renee Montagne.

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