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We're going to spend a few more minutes now on President Obama's plan to tie federal student aid to a new rating system. As NPR's Claudio Sanchez reports, this is just the latest attempt by the president to pressure colleges and universities into reining in costs and providing students a better education.

CLAUDIO SANCHEZ, BYLINE: In his speech, the president's message was simple, but his sweeping proposal was not. The president wants colleges and universities that depend on federal aid to disclose exactly what their tuition and fees cover, how many low-income students a school admits, their graduation rates, how much debt students graduate with and whether they can find good-paying jobs after graduation.

Based on this information, beginning in 2018, the U.S. Education Department would then rate schools. The higher a school's rating, the more federal aid a student at that school would receive. Students at poorly rated schools would get less.

SANDY BAUM: This raises lots of questions.

SANCHEZ: Sandy Baum is an economist at the Urban Institute and a fellow at George Washington University.

BAUM: I mean, it's one thing to say you cannot get federal aid if you go to a really lousy school. We should absolutely say that. We should say these schools don't work, you can't have money to go to them, and those schools will go away. But to say you get $100 or $200 less if you go to this school because their students have higher debt?

SANCHEZ: That's not going to change family decisions, says Baum. Besides, if you're going to rate a school based on its graduates' earnings, for example, how's that going to work?

BAUM: Do you mean earnings right after you graduate?

SANCHEZ: Or seven years later, says Baum.

BAUM: So, really, we're going to have good data on how much students earned seven years later? That's what you need. The question of how much students borrow, are you including students who went and dropped out or only those who graduate? It's very difficult to do this right.

SANCHEZ: President Obama's carrot-and-stick approach, though, is the result of a growing frustration not juts about rising costs but about the value of a college education and whether students are getting their money's worth. So, there's a certain logic in shifting $150 billion in annual student aid to higher rated schools. The problem is that many of the things the administration wants to measure are hard to measure.

Molly Broad is president with the American Council on Education, which lobbies Congress on behalf of higher education.

MOLLY BROAD: We support data analysis and we support transparency. But it is hard to imagine that you can develop a rating or a ranking of institutions on the basis of an extensive amount of data. And right now, the data available, it is seriously limited.

SANCHEZ: What colleges are more likely to support, says Broad, is the president's push for more experimentation. Many institutions have just begun to adopt online learning as a cheaper way to deliver instruction. Three-year degree programs are rare. The administration wants to earmark at least $500 million for innovative programs and new approaches to instruction.

So, yes, says Broad, some of the president's ideas have merit. Now, she says, the people the president really needs to persuade are lawmakers in Washington.

BROAD: The administration will not be able to implement this without action by the Congress.

SANCHEZ: The president says his proposal should appeal to both Democrats and Republicans, but already, Republican leaders sound skeptical.

Claudio Sanchez, NPR News.

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