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From NPR News, this is ALL THINGS CONSIDERED. I'm Robert Siegel.

AUDIE CORNISH, HOST:

I'm Audie Cornish.

MELISSA BLOCK, HOST:

And I'm Melissa Block, reporting this week from Brazil. I'm here with our South America correspondent, Lourdes Garcia-Navarro. Hey, Lulu.

LOURDES GARCIA-NAVARRO, BYLINE: Hey.

BLOCK: And today, we're going to talk about a new phenomenon here in Brazil - a huge rise in consumer debt.

GARCIA-NAVARRO: And to talk about that, we've come to an appliance store. And if you look around you, you'll see what many appliance stores sell - you'll see refrigerators, and you'll see stoves for sale, and you'll see washing machines for sale. And it's a very festive atmosphere, and these places are usually jam-packed.

BLOCK: Jam-packed. And a lot of new middle-class people would be coming here, maybe, to buy one of these for the first time - buy their first television.

GARCIA-NAVARRO: Absolutely. And the way they do it is through financing.

BLOCK: Yeah, Lulu, we were looking at a washing machine right up in the front, with a starting price of $680 or so. But with interest, that can go up maybe 60, 70, 80 percent. They do explain it on these signs, but it's really complicated, Lulu. We had a hard time figuring it out, right?

GARCIA-NAVARRO: It's really complicated. And a lot of people just don't look at the tiny numbers. It's really hard to know how much things really cost. And products here are extremely pricey. But people with credit buy in installments. Everything from groceries to refrigerators to makeup to toys, are bought in parcelas - or allotments; and that drives up people's monthly bills. And all this spending has led people getting into massive amounts of debt.

BLOCK: And Lulu, you're going to introduce us now to a young woman, a case study, from Sao Paolo. Tell us about her.

GARCIA-NAVARRO: Yeah. She told me her story, and it all started out so promisingly. She was young - still in her teens. She'd landed her first job. As is the custom in Brazil, to get your salary, you have to open an account with the bank the company deals with. And with that new account came her first credit card.

UNIDENTIFIED WOMAN: (Foreign language spoken)

GARCIA-NAVARRO: The banks say, I want to help you, she says. And if you have a credit card, it's a status symbol. You are well-regarded.

She switched jobs. That company, though, dealt with another bank. And so she was issued another credit card along with a store card.

UNIDENTIFIED WOMAN: (Foreign language spoken)

GARCIA-NAVARRO: And they always give you the incentive to spend, she says. You say, I need 200 reals, and they say, I'll give you 15,000.

It was all manageable until she became unemployed. She lives with her mother, and has no way to pay back the 6,000 reals - or $2,600 - she owes on her cards. Her line of credit has been cut off, but the interest keeps mounting. Because there's a lot of shame to being in debt, the woman asked to have her name withheld.

Her story is a familiar one to Americans, who have a long history with credit and debt. In Brazil though, the banks only really started giving easy credit about eight years ago. The country started booming, and a new consumer class was created, which in turn fueled growth. But the rules were loose and the population, financially illiterate.

According to Reuters, consumers in Brazil pay the highest rates for credit card loans among the world's major economies. It can go to 200 percent. And if you get into trouble, unlike the U.S., where there's a bankruptcy court, there's no way out. The young woman with the three credit cards has tried to resolve things on her own.

UNIDENTIFIED WOMAN: (Foreign language spoken)

GARCIA-NAVARRO: I told them I need to eat. I need to help out with the household expenses, she says. But they don't want to know. I tried to deal with both banks, and I couldn't come to any agreements, she says.

According to recent government figures, Brazilians are some of the most indebted people in the world. Just over a fifth of Brazilian household income goes to paying off credit cards and loans; compare that to around 15 percent in the U.S. Brazilians also like to spend with abandon. They are among the world's top consumers of beauty products and pet food, for example. Many fly to the U.S. simply to shop.

DIOGENES DONIZETE SILVA: (Foreign language spoken)

GARCIA-NAVARRO: The government has instituted a program that teaches financial literacy. Here in the classroom, men and women of all ages take notes as the teacher explains about compound interest. Diogenes Donizete Silva teaches the class for those in super debt.

SILVA: (Through translator) Credit has been democratized after a push by the government, but many people weren't prepared to have access to so much credit. There was no financial education that came before the glut. So many of the people who come here are in debt out of ignorance. They don't know how a loan works, how a house or car is financed.

GARCIA-NAVARRO: Consumption has been a huge driver of the Brazilian economy. But the boom years are over. The currency has lost a lot of ground against the dollar. Inflation is near 6.5 percent, and economists say the outlook isn't good.

ROBERTO DUMAS: The market is so pessimistic, and I don't think they are overly pessimistic. I think they are, you know, pricing correctly Brazil now.

GARCIA-NAVARRO: Roberto Dumas teaches international economics at Brazilian university Insper. He says he expects unemployment levels to rise and with that, defaults.

DUMAS: It's very likely that non-performing loans is going to, you know, mushroom in Brazil.

UNIDENTIFIED MAN: (Foreign language spoken)

GARCIA-NAVARRO: Back at the super debt class, a retiree explains how he's worked since he was a teenager, and never had a problem. Then a family emergency forced him to take out a loan. More bad luck followed, with an illness that meant he had to retire early. He now owes 60,000 reals on what was a 10,000-real loan. He's also tried to negotiate with the bank, to no avail. Tears in his eyes, he says he's worked his whole life, only to end up with nothing.

UNIDENTIFIED MAN: (Through translator) Being in debt affects every part of your life. You start to have problems with your kids, with your wife, your health.

GARCIA-NAVARRO: The issue has even engulfed his daughter, who was the original guarantor on the loan.

UNIDENTIFIED MAN: (Foreign language spoken)

GARCIA-NAVARRO: It's become cultural now, he says. Brazilians live on credit, and we accept these crazy interest rates.

Lourdes Garcia-Navarro, NPR News.

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