And in our last word in business today, we are pausing a moment to remember the man whose imagination sparked a billion-dollar snack food. The Doritos Locos Tacos.

One night in 2009, Todd Mills was eating Taco Bell when a Doritos ad came on television. Mills looked at his wife and said, how awesome would it be if this taco shell was a Dorito?


He later told the Arkansas Times, that's what prompted the Little Rock native to contact a Frito-Lay company. Frito-Lay wasn't interested. So Todd Mills took his campaign to Facebook. And Taco Bell took notice. The Doritos Locos Taco debuted last year. They sold 375 million tacos with total sale topping a billion dollars in sales through this year.

GREENE: Mills never asked for any compensation. But Taco Bell did make a small contribution to his health care fund when he was struck with cancer. Todd Mills died on Thanksgiving of brain cancer. He was 41 years old.

And that is the business news on MORNING EDITION from NPR News. I'm David Greene.

MONTAGNE: And I'm Renee Montagne.

Copyright © 2013 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.