TERRY GROSS, HOST:
This is FRESH AIR. Smartphones and the Internet have made it easier than ever for people to share photos of their friends, family, pets and children. But sharing personal photos raises technological and ethical questions. FRESH AIR tech contributor Alexis Madrigal recently became a father, and has some tips about how to navigate the world of online photo sharing.
ALEXIS MADRIGAL, BYLINE: This summer, I hit one of life's great milestones: I became a person who posts baby pictures on the Internet - a lot of them. Our son was born in August, and I've already taken 15,000 pictures of him, hundreds that I want to share with our family and close friends, and a few dozen that I might want to show to colleagues and acquaintances. But how?
In theory, we're in a golden age of photo sharing. There are literally dozens of ways to share photos with friends now. But with the new capabilities of the Internet come new and distinctly contemporary problems. For one, most parents don't want photographs of their children widely available. You want your people to see them, but not anyone else. The privacy issues that lurk in our daily lives cry out to be addressed when it comes to children.
And second, not everyone uses the same social network. Grandma's on Facebook. Your nephew's on Instagram, and your colleagues are on Twitter and LinkedIn. So what do my wife and I do? We've chosen not to post pictures to our very public Twitter and Facebook accounts because we don't want photos of our son accessible to just anyone, and Facebook's intensive data mining and ever-changing privacy policies make us uneasy.
So for close friends, we've been uploading photos to Instagram. We like how simple and easy it is to use. And the interface feels intimate, I think, like just the place to give someone a peek into our new life. It helps that before posting anything, we locked our accounts and pruned our connections. We know every single follower we have - no strangers allowed.
I also love Google+'s photo tools. If you can only dimly recall, Plus is Google's would-be Facebook competitor. And while it stinks as a social network, its photo handling is excellent. It can back up all your phone photos to the cloud, and its default settings encourage privacy. One thing we love is that if you take a bunch of pictures with a similar background - say, your baby on the changing table - Google+ automatically turns that series into a cute little animation that can be easily shared with select groups of people.
But for our son's true fans, his grandparents, we wanted something even more immediate and private. We share photos to our parents' iPhones with Apple's photostreams, and it works wonderfully. When you share a picture, an alert pops up on everyone's phones. It's almost like you're texting a photograph to a group, but you're also creating an archive that you can look back through. If you've got relatives who don't use the iPhone, though, you'll need another solution.
Last, we created a photo set on Yahoo's Flickr to share with our wider circle of friends and colleagues, even though its mobile experience didn't match the other services. It's a lot of work. So why do we go to all this trouble in the first place? A friend told me, as I approached fatherhood, that it was easy to talk about the hard things in parenting. I mean, they're obvious: sleep deprivation, a foreclosing of social possibilities, diapers.
But the beauty of it can't be captured in words. These photographs and the stories they tell are an attempt to make meaning out of the rewarding difficulties of rearing a child. The Internet companies know how prized these photographs are. Most people will never post anything that gets more likes and favorites than their baby photographs. And the companies translate that interest into advertising inventory.
And just as retailers like Target try to become part of parents' new normal shopping habits, Web companies know that your digital habits are up for grabs, too. Where you post your baby photographs is the biggest endorsement of the social network that you can make. The family that Facebooks together might not stay together, but they will stay on Facebook, which reminds me of one last piece of advice: While it might seem like Google and Yahoo have been around forever, while it might seem like the cloud is firmly established, nothing on the Internet is on firm footing over the long haul, and due to the nature of competition these days, the world's technology titans have strategically broken the connections between their networks.
So don't trust any Web company to act as the sole archive for your photos. Back up those kid pictures onto a hard drive, or make an old-fashioned album of prints. Long after the likes and favorites have faded away, you'll want to preserve the memories, and I wouldn't trust any Web company to keep things as they are until my child's graduation from kindergarten, let alone high school.
GROSS: Alexis Madrigal is the senior editor at The Atlantic and a visiting scholar at Berkeley Center for Science, Technology, Medicine and Society. We'd like to congratulate Alexis and his wife Sarah Rich. Their son was born in August. Now that Alexis' paternity leave is over, it's good to have him back on the air.
On our website, you'll find his descriptions of the photo tools he mentions, as well as some that we didn't have time to include on the air. That's at freshair.npr.org.