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Nigeria is offering a $300,000 reward. The money would go to anyone who provides information that helps to locate more than 300 teenaged girls. They were abducted by Islamist militants. The U.S. is also pitching in with hostage negotiators and intelligence experts. President Obama says the U.S. will do everything it can to provide assistance to Nigeria.
But these offers of outside assistance may be too late, as NPR's Michele Kelemen reports.
MICHELE KELEMEN, BYLINE: Three weeks after the Islamist group Boko Haram kidnapped more than 250 school girls, the U.S. Embassy is setting up a coordinating group and the Pentagon says it's sending a small group of intelligence, communications and logistics experts. Secretary of State John Kerry says the U.S. had been offering support from the beginning but Nigeria had its own strategy at first.
SECRETARY JOHN KERRY: I think now the complications that have arisen have convinced everybody that there needs to be a greater effort, and it will begin immediately.
KELEMEN: A former assistant secretary of state for Africa welcomes this news, saying the U.S. can help Nigeria with satellite imagery and better investigative techniques. But Johnnie Carson, who is now with the U.S. Institute of Peace, says from his experience, Nigeria is usually reluctant to take American advice.
JOHNNIE CARSON: This is a proud country with a professional military and intelligence service, and sometimes they accept some things and sometimes they don't.
KELEMEN: With the spotlight shining on Nigeria now to, as the Twitter hashtag says, #bringbackourgirls, Nigeria had to swallow its pride, adds Richard Downie of the Center for Strategic and International Studies.
RICHARD DOWNIE: There's also a tradition of wanting security assistance on its own terms. Nice to have the military equipment but maybe less welcome the teaching and training on human rights respecting, for example.
KELEMEN: The U.S. has often criticized Nigeria for its heavy-handed military action against Boko Haram, so he finds it interesting that the U.S. Embassy team will include hostage negotiators.
DOWNIE: The most peaceful outcome will probably revolve around a hostage negotiation, whether the Nigerians like it or not. It's going to be incredibly difficult to mount a security operation to seize back these hostages by force.
KELEMEN: It would be dangerous for the girls, Downie says, and may be impossible because three weeks into this crisis it is more likely that the girls will be scattered.
DOWNIE: It's like a needle in the haystack type of search we are talking about here and a small group of personnel that the U.S. is providing. It may help but it's unlikely to be a game changer.
KELEMEN: The U.S. launched a much larger effort with Uganda and surrounding countries to find Joseph Kony, leader of a rebel group known for kidnapping children and turning them into soldiers and sex slaves. Kony is still at large, believed to be in a remote part of Central African Republic.
The area where Boko Haram operates is also remote and a former U.S. ambassador to Nigeria, now with the Council on Foreign Relations, John Campbell, says attacks have been more frequent. He cited one against a boarding school two months ago.
JOHN CAMPBELL: Boko Haram slaughtered in cold blood between 50 and 60 boys. The female students they let go and told them to go home and find husbands.
KELEMEN: After abducting more than 250 girls last month, the leader of Boko Haram is now threatening to sell them into slavery. Several members of Congress, including Sheila Jackson Lee, a Democrat from Texas, are urging Nigeria to set up a special military unit just to, in her words, track down this thug.
REPRESENTATIVE SHEILA JACKSON LEE: We can't continue to say that he's in the bush and we can't find him. So we must track him down to the point where he begins to sweat and fear for his own life.
KELEMEN: She says the U.S. would be in a better position to help if Nigeria sets up an elite force to go after Boko Haram, which carried out yet another deadly raid this week, slaughtering many in a northeastern village.
Michele Kelemen, NPR News, Washington.