DAVID GREENE, HOST:
Arthur Andersen is back. Or at least the old accounting firm's name has returned for the first time since it was wrapped up in the accounting scandals at Enron over a decade ago.
Enron, an energy giant, hid massive debts and misled investors before filing for bankruptcy in 2001. Its auditing firm, Arthur Andersen, destroyed financial documents and was criminally convicted for obstruction of justice. The decision was later overturned, although that came too late to save the company. Well, now a company called WTAS is adopting the Andersen name and hoping clients will have forgotten about its past. Here's NPR's Yuki Noguchi.
YUKI NOGUCHI, BYLINE: Mark Vorsatz recalls his day at Andersen on March 14, 2002. That day the firm was indicted - a single count of obstruction of justice that ended its 90-year reign as one of the world's most respected accounting firms.
MARK VORSATZ: As soon as the indictment came out, that was the end of the firm.
NOGUCHI: Vorsatz along with most of the company's 85,000 employees scattered. Vorsatz became managing director of a new firm called WTAS which employed many Andersen alumni. Meanwhile the Andersen name became indelibly linked with Enron.
(SOUNDBITE OF VARIOUS NEWSCASTS)
UNIDENTIFIED WOMAN: And Arthur Andersen.
UNIDENTIFIED MAN #1: And it could mean the end of Andersen.
UNIDENTIFIED MAN #2: The lawyers are supposed to say no. The accountants are supposed to say no.
UNIDENTIFIED MAN #3: Arthur Andersen received 1 million a week.
UNIDENTIFIED MAN #4: The accounting firm Arthur Andersen went on trial today in Houston.
NOGUCHI: But before all that and before other scandals at WorldCom, Waste Management and Sunbeam tarnished the name, Vorsatz says Arthur Andersen stood for something very different.
VORSATZ: Quality was the cornerstone of the firm. Andersen had a reputation for establishing the standards in the industry.
NOGUCHI: And the company's polling suggests it's time to bring back the old name. Greg Schneiders is CEO of the Prime Group, which conducted the poll of financial professionals.
GREG SCHNEIDERS: I was surprised, you know, because, you know, the last impression that many of us had of Arthur Andersen was Enron.
NOGUCHI: Among the things that surprised Schneiders and Vorsatz - that 83 percent of U.S. respondents associated Arthur Andersen with the word ethical. The company still had an overwhelmingly positive reputation it seemed. Schneiders says, better even than WTAS.
SCHNEIDERS: Our advice to WTAS is, this is kind of a no-brainer. I mean, you're getting a lot more positive out of it than you will get negative. You know, frankly the fact that it's a little counterintuitive and provocative, you know, may work to their advantage.
NOGUCHI: Vorsatz says the firm will go by Andersen Tax from now on, and it will draw lessons from both the rise and the fall of the old Andersen. He's hoping to restore the old firm's reputation for ethics and integrity, and he says his firm's focus will continue to be narrower than the old Andersen.
VORSATZ: We don't want to be part of an audit firm; we tried that, and it didn't work (laughter). For most of us, we lost our unfunded retirement plans; we lost most of our capital.
NOGUCHI: Vorsatz says the strict focus on corporate tax work will help the firm avoid potential conflicts of interest with other lines of business. Jeff Dinsmore's real estate firm is a WTAS client.
JEFF DINSMORE: I've been associated with or around Arthur Andersen or ex-Arthur Andersen people, you know, in fact my entire businesses career.
NOGUCHI: In fact Dinsmore himself started his career 35 years ago at Andersen and comforted friends who lost their jobs and retirement savings with its demise. And so when Mark Vorsatz, an old friend going back decades, told him of the name change, Dinsmore had one thing to say.
DINSMORE: That's pretty cool.
NOGUCHI: Yuki Noguchi, NPR News, Washington.
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