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(Soundbite of commercial)

Unidentified Man #1: (Singing) I can't wait. I can't wait to get home. Viva Viagra.

Unidentified Man #2: Talk to your doctor about Viagra, America's most prescribed treatment for erectile dysfunction...

RENEE MONTAGNE, host:

Yes, our last word in business today is Viva Viagra. The little blue pill turns 10 today. On this day in 1998, the Food and Drug Administration gave pharmaceutical company Pfizer the go-ahead to sell what would become one of the world's best known pills.

In Viagra's first month on the market, doctors wrote more than 500,000 prescriptions. Former president candidate Bob Dole once plugged the pill in TV commercials. The drug's been a long-term boost for Pfizer's profits. Last year it brought the pharmaceutical giant more than $1.7 billion.

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