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Obama Ads Embedded In Video Games
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Obama Ads Embedded In Video Games

Business

Obama Ads Embedded In Video Games
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RENEE MONTAGNE, host:

NPR's business news starts with video games going political.

(Soundbite of music)

MONTAGNE: OK, so you might be playing the latest version of "Guitar Hero" or speeding around the track as a virtual race car driver, when suddenly you see a billboard on your screen that says "Obama for President." A leading video game company says Democrat Barack Obama is the first presidential candidate to embed political ads inside video games. The Obama campaign says it's placed ads in 18 games, and they're targeting voters in 10 states, many of them battleground states. The ads are embedded when gamers update their software over the Internet. The game company says they target men between the ages of 18 and 34.

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