NPR logo
Maybe Obama Should Try Product Endorsements
  • Download
  • <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Maybe Obama Should Try Product Endorsements



One way for President-elect Obama to deal with America's financial crisis may be right in the palm of his hand. Mr.Obama has often spoken with ardent devotion about his BlackBerry. He's told interviewers, they're going to pry it out of my hands because he's been told he'll have to give it up as president because of legal and security concerns.

This week, several marketing executives told the New York Times that if Mr. Obama could endorse commercial products, his plug for BlackBerry could earn $25 to $50 million. Now, has anybody thought of bringing down the federal deficit by making the incoming president our Pitchman-in-Chief? He could wear a swoosh for a running shoe on the back of his Air Force One jacket, patches for major auto companies on his arms and shoulders like a NASCAR driver. In fact, when Mr. Obama is sworn into office, maybe he can place his left hand on Lincoln's Bible, and his right hand around a soft drink, saying, thanks, America - you deserve a break today!

In fact, why does it have to be Lincoln's Bible? Why not Lincoln's digital reading device?

Copyright © 2009 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.