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Olestra The fat substitute Olestra is now being marketed nationwide...but as NPR's Joe Palca reports, its negative image persists. That's because federal regulators insisted that food made with Olestra carry a warning label about it's adverse effects on the digestive system...even though the regulators agreed that Olestra was safe for mass consumption. Now the company is trying to overcome that negative image...but doubts about Olestra persist.

All Things Considered

Olestra

Heard on All Things Considered

Olestra

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The fat substitute Olestra is now being marketed nationwide...but as NPR's Joe Palca reports, its negative image persists. That's because federal regulators insisted that food made with Olestra carry a warning label about it's adverse effects on the digestive system...even though the regulators agreed that Olestra was safe for mass consumption. Now the company is trying to overcome that negative image...but doubts about Olestra persist.