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E-Loan NPR's Chris Arnold reports that E-Loan was a big hit with investors when it debuted as an initial public offering last month. Investors liked the idea of an online mortgage lender that allowed consumers to research and compare loan rates. The picture of overnight success is misleading, though. Chris Arnold has this profile of the early days of an internet startup.

All Things Considered

E-Loan

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E-Loan

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NPR's Chris Arnold reports that E-Loan was a big hit with investors when it debuted as an initial public offering last month. Investors liked the idea of an online mortgage lender that allowed consumers to research and compare loan rates. The picture of overnight success is misleading, though. Chris Arnold has this profile of the early days of an internet startup.