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Peta NPR's Guy Raz reports on the latest tactics of People for the Ethical Treatment of Animals aimed at inspiring people to become vegetarians. Prominent people have been splattered with tofu cream pies; billboards have proclaimed that Jesus was a vegetarian. Some other animal activists say PETA has had some success but also have incurred public ridicule.

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NPR's Guy Raz reports on the latest tactics of People for the Ethical Treatment of Animals aimed at inspiring people to become vegetarians. Prominent people have been splattered with tofu cream pies; billboards have proclaimed that Jesus was a vegetarian. Some other animal activists say PETA has had some success but also have incurred public ridicule.