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Corporate Apologies NPR's Elaine Korry reports on the recent rash of corporate apologies. Bridgestone/Firestone, Ford Motor Company, and United Airlines have all taken steps to save their reputations in the face of this summer's tire recalls and airline delays, with mixed results. Experts say it's a risk to apologize on national TV, but some CEOs feel the approach is necessary damage control.

Corporate Apologies

Heard on Morning Edition

Corporate Apologies

Audio will be available later today.

NPR's Elaine Korry reports on the recent rash of corporate apologies. Bridgestone/Firestone, Ford Motor Company, and United Airlines have all taken steps to save their reputations in the face of this summer's tire recalls and airline delays, with mixed results. Experts say it's a risk to apologize on national TV, but some CEOs feel the approach is necessary damage control.