Subway Stop Naming Rights Robert talks with Kevin J. Sullivan, Secretary of Transportation for the Commonwealth of Massachusetts, about a plan to offer corporations a chance to bid to have their names and logos on Boston subway stops. Sullivan believes the Massachusetts Bay Transportation Authority can raise as much as 20-million-dollars over the next five years this way.

Subway Stop Naming Rights

January 12, 200112:00 AM ET

Heard on All Things Considered

Subway Stop Naming Rights

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Robert talks with Kevin J. Sullivan, Secretary of Transportation for the Commonwealth of Massachusetts, about a plan to offer corporations a chance to bid to have their names and logos on Boston subway stops. Sullivan believes the Massachusetts Bay Transportation Authority can raise as much as 20-million-dollars over the next five years this way.