Serafem NPR's Patricia Neighmond reports on the marketing of Serafem, a drug for Premenstrual Dysphoric Disorder. Serafem is the same thing as Prozac. The manufacturer changed the name and the capsule color to avoid association with mental illness. But some question the change, claiming that aggressive marketing of Serafem could be hurting women's health.

Serafem

Serafem

Only Available in Archive Formats.

NPR's Patricia Neighmond reports on the marketing of Serafem, a drug for Premenstrual Dysphoric Disorder. Serafem is the same thing as Prozac. The manufacturer changed the name and the capsule color to avoid association with mental illness. But some question the change, claiming that aggressive marketing of Serafem could be hurting women's health.