Yiddish Radio Project #4: Yiddish Commercials
Independent producer David Isay brings us the fourth installment of the Yiddish Radio Project. Yiddish radio stations in the 1930's and 1940's devoted a considerable portion of the broadcast day to commercials for businesses large and small. As Henry Sapoznik recounts, these commercials provide a unique insight into the everyday life of New York's Jewish community.