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Drive on to Lure More Women Investors to Wall Street Financial firms have launched new ads, created new divisions and hired marketing groups to attract wealthier women to invest on Wall Street. Some analysts find the strategy patronizing, and worry that it ignores women with smaller incomes. NPR's Madeleine Brand reports.

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Drive on to Lure More Women Investors to Wall Street

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Drive on to Lure More Women Investors to Wall Street

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Financial firms have launched new ads, created new divisions and hired marketing groups to attract wealthier women to invest on Wall Street. Some analysts find the strategy patronizing, and worry that it ignores women with smaller incomes. NPR's Madeleine Brand reports.