Beaujolais Nouveau NPR's Nick Spicer reports from southern France on the arrival of Beaujolais Nouveau wine at midnight last night. The annual festivities marking the arrival of each year's vintage have been a great marketing success, boosting sales of a mediocre product that goes bad after a few months on the shelf. This year, to keep the price up, growers held back on production.

Beaujolais Nouveau

Beaujolais Nouveau

  • Download
  • <iframe src="https://www.npr.org/player/embed/851967/851968" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Nick Spicer reports from southern France on the arrival of Beaujolais Nouveau wine at midnight last night. The annual festivities marking the arrival of each year's vintage have been a great marketing success, boosting sales of a mediocre product that goes bad after a few months on the shelf. This year, to keep the price up, growers held back on production.