Beef Industry 'Check-Off' NPR's John McChesney reports on the one-dollar-per-head fee cattle producers must pay when they sell cattle. The money goes in large part to finance commercials that promote beef consumption. But some ranchers say forcing them to pay for the campaign violates their constitutional rights.

Beef Industry 'Check-Off'

Beef Industry 'Check-Off'

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NPR's John McChesney reports on the one-dollar-per-head fee cattle producers must pay when they sell cattle. The money goes in large part to finance commercials that promote beef consumption. But some ranchers say forcing them to pay for the campaign violates their constitutional rights.