Ralph Lauren NPR's Michele Norris talks with Michael Gross, author of Genuine Authentic -- The Story of Fashion Phenomenon Ralph Lauren. Gross explains how a boy born with the name Ralph Lifshitz reinvented himself and packaged and sold his new reality to America.

Ralph Lauren

January 28, 200312:00 AM ET

Heard on All Things Considered

Michele Norris

Ralph Lauren

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NPR's Michele Norris talks with Michael Gross, author of Genuine Authentic — The Story of Fashion Phenomenon Ralph Lauren. Gross explains how a boy born with the name Ralph Lifshitz reinvented himself and packaged and sold his new reality to America.