ChevronTexaco Ends Funding for Met Opera's Broadcasts ChevronTexaco announces it will stop sponsoring the Metropolitan Opera's Saturday radio programs in 2004. The move ends the longest-running commercial sponsorship in American broadcasting, which began in 1940. Hear Will Berger, author of The NPR Curious Listener's Guide to Opera.

Culture

ChevronTexaco Ends Funding for Met Opera's Broadcasts

May 21, 200312:00 AM ET

Heard on All Things Considered

ChevronTexaco Ends Funding for Met Opera's Broadcasts

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ChevronTexaco announces it will stop sponsoring the Metropolitan Opera's Saturday radio programs in 2004. The move ends the longest-running commercial sponsorship in American broadcasting, which began in 1940. Hear Will Berger, author of The NPR Curious Listener's Guide to Opera.