Accessibility links
Marking 20 Years of Infomercials NPR's Michele Norris talks with Steve Dworman, publisher of the Infomercial Marketing Report, about the 20th anniversary of the infomercial being celebrated in Las Vegas at the Electronic Retailing Assn. conference. Dworman says major TV networks are starting to incorporate infomercial programming into their traditional lineups. "Oprah did it with the car giveaway," he says. "That was essentially an hour-long infomercial."

Media

Marking 20 Years of Infomercials

Heard on All Things Considered

Marking 20 Years of Infomercials

Listen
  • Download
  • <iframe src="https://www.npr.org/player/embed/4049567/4049568" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Michele Norris talks with Steve Dworman, publisher of the Infomercial Marketing Report, about the 20th anniversary of the infomercial being celebrated in Las Vegas at the Electronic Retailing Assn. conference. Dworman says major TV networks are starting to incorporate infomercial programming into their traditional lineups. "Oprah did it with the car giveaway," he says. "That was essentially an hour-long infomercial."

Web Resources

Copyright © 2004 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.