From Direct Mail to 'America's Right Turn'
Richard Viguerie is considered the "funding father" of the conservative movement. In the 1970s and 80s he pioneered direct mail political fundraising. He is a co-author of America's Right Turn: How Conservatives Used New and Alternative Media to Take Power. He now heads the organization American Target Advertising Inc.
Richard Viguerie Bonus Books hide caption
Related NPR Stories
America's Right Turn
How Conservatives Used New And Alternative Media To Take Power
Copyright © 2004 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.
NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.