From Direct Mail to 'America's Right Turn'
Richard Viguerie is considered the "funding father" of the conservative movement. In the 1970s and 80s he pioneered direct mail political fundraising. He is a co-author of America's Right Turn: How Conservatives Used New and Alternative Media to Take Power. He now heads the organization American Target Advertising Inc.
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America's Right Turn
How Conservatives Used New And Alternative Media To Take Power
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