'Blink': Are First Impressions Really that Important? Malcolm Gladwell's latest book, Blink, challenges the conventional wisdom of the importance of first impressions, intuition and snap judgments. Day to Day and San Francisco Chronicle critic David Kipen talks about whether Blink is worth a second look.

'Blink': Are First Impressions Really that Important?

'Blink': Are First Impressions Really that Important?

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Malcolm Gladwell's latest book, Blink, challenges the conventional wisdom of the importance of first impressions, intuition and snap judgments. Day to Day and San Francisco Chronicle critic David Kipen talks about whether Blink is worth a second look.