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Bread Industry Fights Low-Carb Diet Craze NPR's Mike Pesca reports on an effort by the bread industry to revamp bread's public image, after the recent popularity of low-carbohydrate diets like Atkins caused bread sales to crumble nationwide.

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Bread Industry Fights Low-Carb Diet Craze

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Bread Industry Fights Low-Carb Diet Craze

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NPR's Mike Pesca reports on an effort by the bread industry to revamp bread's public image, after the recent popularity of low-carbohydrate diets like Atkins caused bread sales to crumble nationwide.