Outdoor Business Pioneer Yvon Chouinard, Part 2

Patagonia remains a pioneer in outdoor clothing design and alternative corporate culture after decades in business. Company founder Yvon Chouinard discusses his business philosophy in his new book, Let My People Go Surfing: The Education of a Reluctant Businessman.

In the second part of our profile, Alex Chadwick further explores Chouinard's eccentric approach to running a company.

Let My People Go Surfing

The Education of a Reluctant Businessman

by Yvon Chouinard

Hardcover, 260, [4] p. |

purchase

close overlay

Buy Featured Book

Title

Let My People Go Surfing

Subtitle

The Education of a Reluctant Businessman

Author

Yvon Chouinard

Your purchase helps support NPR programming. How?

• Amazon
• Independent Booksellers