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Shock Tactics: Montana's Meth Project Ads The Montana Meth Project is sponsoring a new series of anti-drug advertisements designed to inform -- and perhaps to scare -- kids about the dangers of methamphetamine use.

Opinion

National

Shock Tactics: Montana's Meth Project Ads

Heard on Talk of the Nation

Shock Tactics: Montana's Meth Project Ads

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A sample image from the Montana Meth Project campaign. The poster includes the motto "Meth. Not even once." Montana Meth Project hide caption

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Montana Meth Project

The Montana Meth Project is sponsoring a new series of anti-drug advertisements designed to inform -- and perhaps to scare -- kids about the dangers of methamphetamine use.

After the state released a series of graphic radio and TV ads, the commercials soon ranked in the Top 20 on AdCritic.com, an advertising industry Web site. The campaign also includes print advertisements and billboards.

Video, Radio Ads

Note: Contains Graphic Material

Guest:

Paul Venables, founder and co-creative director of Venables, Bell and Co., an ad agency in San Francisco, Calif.