The Marketing of 'The Secret'
The Secret, a treatise on the power of positive thinking, has become a mainstream best-seller. A discussion about the pros and cons of the mass marketing of a self-help book.
Guests:
Hale Dwoskin, author of The Sedona Method; one of the "teachers" cited in The Secret.
Micki McGee, author of Self-Help, Inc.: Makeover Culture in American Life, professor of sociology at New York University.
Stephen Ross, senior vice president and publisher of Crown Publishers.
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