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High-End Fashion Names at a Low-End Price Vera Wang, the high-end fashion designer, is launching a low-end line of clothing for the retailer Kohl's early next month. She's following in the footsteps of dozens of other luxury makers.

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High-End Fashion Names at a Low-End Price

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High-End Fashion Names at a Low-End Price

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The Kohl's Web site tells shoppers that Vera Wang is coming. kohl's.com hide caption

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kohl's.com

The Kohl's Web site tells shoppers that Vera Wang is coming.

kohl's.com

When you hear Vera Wang, you are probably a lot more likely to think of Victoria Beckham's $100,000 wedding gown than a $50 shirt at the retailer Kohl's. But that's about to change.

The high-end fashion designer is launching a low-end line of clothing for Kohl's early next month. She's following in the footsteps of dozens of other luxury makers.

Dana Thomas, author of a new book called Deluxe: How Luxury Lost Its Luster, discusses the phenomenon with John Ydstie.

Deluxe
By Dana Thomas

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Dana Thomas

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