Public Sticks with 'Forever' Stamps
It's may now be viewed as snail mail, but the U.S. Postal Service has managed to hit on a winning strategy for selling stamps: Announce an increase in price, then offer a "Forever Stamp" that never goes up. Since its introduction last year, Americans have found the stamp such a bargain they've snapped up $2.3 billion worth, including $95 million since the Postal Service announced stamps are going up again.
RENEE MONTAGNE, host:
Good morning. I'm Renee Montagne.
It may now be viewed as snail mail, but the U.S. Postal Service has managed to hit on a winning strategy for selling stamps: Announce an increase in price and offer a Forever Stamp that never goes up. Since its introduction last year, Americans have found the Forever Stamp such a bargain they've snapped up $2.3 billion worth, spending $95 million just since the Postal Service announced stamps are going up again.
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