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Barbie Sales Fall; Mattel Reports $45M Loss No. 1 toymaker Mattel lost more than $45 million in the recent quarter. Recalls are part of the problem, but also, global sales of Mattel's iconic Barbie doll aren't growing. In the U.S., Barbie sales even fell by 12 percent.

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Barbie Sales Fall; Mattel Reports $45M Loss

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Barbie Sales Fall; Mattel Reports $45M Loss

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No. 1 toymaker Mattel lost more than $45 million in the recent quarter. Recalls are part of the problem, but also, global sales of Mattel's iconic Barbie doll aren't growing. In the U.S., Barbie sales even fell by 12 percent.

Barbie faces some tough and sassy competitors, so Mattel is trying to keep their girl in tune with the times. This month, it launched a line of eco-friendly accessories made with scraps left over from the production of Barbie clothes.