The Science of Getting A 'Yes' Is persuasion an art or a science? Robert Cialdini, a social psychologist, explains how a little psychology can improve your shot at getting what you want. Cialdini is one of the authors of Yes!: 50 Scientifically Proven Ways to Be Persuasive.

The Science of Getting A 'Yes'

The Science of Getting A 'Yes'

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Is persuasion an art or a science? We talk to Robert Cialdini, a social psychologist, who thinks a little psychology can improve your shot at getting what you want. Cialdini is one of the authors of Yes!: 50 Scientifically Proven Ways to Be Persuasive.

Yes!
50 Scientifically Proven Ways to Be Persuasive
By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

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Yes!
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Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

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