Obama's Text Message Experiment The Obama camp promised to deliver news of the Democratic candidate's vice presidential choice by text message and e-mail. It didn't quite go according to plan. We examine what went wrong and right during this new media experiment.

Obama's Text Message Experiment

Obama's Text Message Experiment

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The Obama camp had been promising for weeks to deliver the news of the Democratic candidate's vice presidential choice by text message and e-mail. But it didn't quite go according to plan. Jacki Lyden consults Andrew Rasiej, co-founder of the Web site techPresident about what went wrong — and what went right — during this new media experiment.